Martin Kalab has a MBA degree in Marketing from University of Vienna and IECS Strasbourg. He has been working for Wiener Linien in the Marketing Department since 2003. As head of Advertising and Deputy Head of the Marketing Department, Mr. Kalab is responsible for the image campaign, sponsoring, information folders, market research, CRM, marketing projects, marketing cooperation, youth marketing, international knowledge transfer with organizations like UITP and benchmarking studies. His recent projects include among others the Vienna Mobility card (multimodal transport).