Choose Your Future: Our Mission in a Poem

We summarized reSITE's mission in 2 minutes of verbal and visual poetry. Watch Prague's cityscape from the roof of a tram.

What is our mission about? reSITE acts as a catalyst for action and innovative leadership. We encourage an exchange of ideas about making cities more competitive and resilient. We promote high quality public space, architecture, and sustainable development that improves our lives in cities. In other words:

Choose awe. Choose your future.

Choose life.

Choose green.

Choose walking.

Choose to take the tram for God’s sake.

Choose inspiration.

Choose to care more.

To make a difference.

If you choose your music,

choose your future.

Choose your city’s future.

Choose awe.

Choose to dream.

To think differently.

To challenge everything about the future of our lives,

in our city, in your city.

We want to be awe

of a city in lights.

Blinding fucking lights.

We want public spaces

and architecture

that inspire us.

We want cities

to make love in,

to make babies in.

That move us to tears.

Can you see the beauty?

In mobility, and tunnels,

and tubes, and wires?

We can.

We are incessantly optimistic

and perpetually excited

about the seemingly invisible.

The invisible isn’t just beautiful.

It’s essential.

It’s the beating heart of the city.

Can you hear it?

Can you feel it?

Design for happiness.

Invest not just money.

Invest love.

Build. Not for you.

For your kids.

For their kids.

We are in relentless pursuit

of design for a better city.

Uncompromising about the future.

We don’t take no for an answer.

We fail.

We start over.

We try to push the limits

of ourselves,

of our city.

To be more resilient,

to be more innovative.

To think far into the future.

That is our choice.

What’s yours?

Direction: Martin Barry & Radka Ondrackova
Poem: Martin Barry
Camera: Jakub Jirasek, Filip Rejc | Black Pear Studio
Editor: Ales Paroulek


Made possible thanks to the kind support of Prague Public Transportation Company Dopravní podnik hl. města Prahy.

© reSITE 2017

Related Stories

10 Bold Visions from Design and the City 2020

Our favorite quotes and ideas from our Design and the City guests seem to take design and its application, examining it from all angles—from mobility and smart cities to giving it a higher purpose and advocating for more diverse input—all to reframe how we can apply it to shape our built environments to better serve all those who inhabit them.

Gary Hustwit on Why Design Is for Everyone

Our next guest, New-York based, Indie filmmaker, Gary Hustwit, on his iconic trilogy of design-focused documentaries: Helvetica, Objectified and Urbanized, his creative process, making design more accessible to everyone and his latest release, short-film, The Map.

Soundscapes of 2020

2020, a year of cancelled concerts, festivals that didn't happen and concert halls that remained silent. A year that confined singers, musicians and performers in their homes, studios and backyards, making the digital space their only point of contact with their fans.

Stefan Sagmeister on Beauty as Function

For this episode, we’ve spoken with iconic Austrian-born graphic designer and typographer, Stefan Sagmeister on happiness as related to the importance of beauty as a utility for any properly functioning building, space, or city.

Related Talks

How to Design Future-Proof Cities?

Caroline Bos, a Dutch urban planner and the co-founder of Amsterdam-based architectural design network UNStudio, explains about designing resilient cities.

Martin Barry: Designing Lovable Cities with reSITE

reSITE is an international nonprofit platform based in Prague. We work at the intersection of architecture, urbanism, politics, culture, and economics. We act as a catalyst for social action and innovative leadership.

reSITE 2017 In/visible City Conference

reSITE 2017 conference focused on how the invisible shapes the visible in a city.

Kathryn Gustafson on The Art of Landscape Architecture

Co-founder of landscape architecture studio Gustafson Porter + Bowman, Kathryn Gustafson embodies the role of artistry through landscape architecture. Noting that art is often a reflection of the artists’ contemporary moment, Gustafson seeks to channel art through landscape design as a reflection of the world around.

Stories Library